NYC Marathon & World Majors
LED displays, RFID timing, and live race data — integrated for World Marathon Majors, major half marathons, and events across New England.
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About
We specialize in integrating LED video panels with RFID systems to transform road races into unforgettable experiences. Vibrant visual displays meet intelligent timing technology.
From World Marathon Majors to local 5Ks, our solutions engage runners, spectators, and sponsors in ways that traditional timing alone never could.
At NovusMage, we believe every event should leave a lasting impression — and we bring the technology to make that happen.
What We Do
Everything you need for a world-class race experience, under one roof.
Live race clocks and leader boards rolling through World Marathon Majors courses.
High-resolution, weatherproof LED panels deployable anywhere on your course or at the finish.
RFID-integrated displays that greet each finisher with their personal results in real time.
Chip timing, start/finish mats, and live results. Learn more →
Personalized photo experiences that capture the spirit of your event.
Starlink connectivity brings high-speed internet to any course, anywhere.
Race Timing
Professional timing for community races, major half marathons, and mountain trail series across New England.
Why NovusMage
Displays tailored with name, bib number, age, and any data you want — so every finisher feels seen.
Minutes after crossing the line, individual results appear on screen for instant gratification.
Event logos, sponsor branding, and motivational graphics woven into every display.
Leaderboards, podium rankings, and special effects for course records and personal bests.
World-class events
One team. LED displays, chip timing, and live data — engineered for the biggest stages in running.
Explore the portfolioPortfolio
From Boston to New York City — real deployments at real races.
Live race clock and leader information on a lead vehicle through Brookline.
Men's open leaderboard display.
Women's open lead vehicle display.
Lead vehicle technology at one of New York's iconic road races.
RFID-equipped LED panels read bibs as runners approach, instantly displaying their results.
Walkup results that greet each finisher by name on the LED panels.
A personalized race experience designed to motivate and inspire every participant.
Selfie station capturing the post-race celebration.
Chip timing mats, live race clock, and inflatable arch at a community road race.
Inflatable arch, timing tent, digital clock, and equipment trailer — everything on site.
MYLAPS chip timing, cable-protected mats, and a live results tent steps from the finish.
Branded NovusMage arch with timing mats and safety cones at the finish line.
LED race displays and mobile power — prepped for one of New York's biggest half marathons.
Official lead car with live race clock through the streets of Brooklyn.
Mountain trail race finish with live clock and chip timing at Cannon Mountain.
Branded van, trailer, and support truck — ready to deploy anywhere in New England.
On-board computers, MYLAPS gear, and the team that makes it all run.
Full chip timing with start/finish mats and live results.
Finish line timing for a scenic coastal New Hampshire race.
By the numbers
We bring everything needed for a successful event — cutting-edge technology, power, internet, and on-site expertise.
The Team
From World Marathon Majors to community 5Ks — let's make it unforgettable.