NYC Marathon & World Majors

New magic at the finish line

LED displays, RFID timing, and live race data — integrated for World Marathon Majors, major half marathons, and events across New England.

0 Events yearly
0 LED panels
3 World Majors
Scroll
🚗
Lead VehiclesLive clocks on course
📺
Walkup ResultsRFID finisher displays
Race TimingChip timing & live results

Trusted by

BAA HMF NYRR MAINE MARATHON BOSTON CHILDRENS MOUNT WASHINGTON VERMONT CITY BAY STATE BAA HMF NYRR MAINE MARATHON BOSTON CHILDRENS MOUNT WASHINGTON VERMONT CITY BAY STATE
0 Events across New England each year
0 LED panels ready to deploy
0 Watts of on-site power
0 Mbps avg. Starlink throughput

In the field

Technology that races
as hard as your runners

NovusMage event technology
Boston Marathon
NYC Marathon
BAA · NYRR · HMF

About

Seamless integration of display and data

We specialize in integrating LED video panels with RFID systems to transform road races into unforgettable experiences. Vibrant visual displays meet intelligent timing technology.

From World Marathon Majors to local 5Ks, our solutions engage runners, spectators, and sponsors in ways that traditional timing alone never could.

At NovusMage, we believe every event should leave a lasting impression — and we bring the technology to make that happen.

What We Do

Full-service event technology

Everything you need for a world-class race experience, under one roof.

Flagship

Lead Vehicles

Live race clocks and leader boards rolling through World Marathon Majors courses.

📺

On-site LED Panels

High-resolution, weatherproof LED panels deployable anywhere on your course or at the finish.

🏃

Walkup Results

RFID-integrated displays that greet each finisher with their personal results in real time.

Professional Race Timing

Chip timing, start/finish mats, and live results. Learn more →

📸

Selfie Stations

Personalized photo experiences that capture the spirit of your event.

🛰

Satellite Internet

Starlink connectivity brings high-speed internet to any course, anywhere.

Race Timing

Chip to clock — we've got the line covered

Professional timing for community races, major half marathons, and mountain trail series across New England.

Full timing services →

Why NovusMage

Built for the finish line

Customized Runner Information

Displays tailored with name, bib number, age, and any data you want — so every finisher feels seen.

Real-time Results

Minutes after crossing the line, individual results appear on screen for instant gratification.

Customizable Themes

Event logos, sponsor branding, and motivational graphics woven into every display.

Celebration & Recognition

Leaderboards, podium rankings, and special effects for course records and personal bests.

World-class events

From the streets of New York
to the summit of Cannon Mountain

One team. LED displays, chip timing, and live data — engineered for the biggest stages in running.

Explore the portfolio

Portfolio

Our work in the field

From Boston to New York City — real deployments at real races.

Boston Marathon 2024 lead vehicle

Boston Marathon 2024

Live race clock and leader information on a lead vehicle through Brookline.

NYC Marathon 2024 leaderboard

NYC Marathon 2024

Men's open leaderboard display.

NYC Marathon 2024 women's lead

NYC Marathon 2024

Women's open lead vehicle display.

NY Mini 10K 2024

NY Mastercard Mini 10K, 2024

Lead vehicle technology at one of New York's iconic road races.

Hartford Marathon 2023

Hartford Marathon 2023

RFID-equipped LED panels read bibs as runners approach, instantly displaying their results.

BAA Half Marathon 2022

BAA Half Marathon 2022

Walkup results that greet each finisher by name on the LED panels.

2024 5th Avenue Mile

2024 5th Avenue Mile

A personalized race experience designed to motivate and inspire every participant.

2023 BAA Half Marathon selfie station

2023 BAA Half Marathon

Selfie station capturing the post-race celebration.

Finish line in action
Community 5K

Finish line in action

Chip timing mats, live race clock, and inflatable arch at a community road race.

Full timing village
Community 5K

Full timing village

Inflatable arch, timing tent, digital clock, and equipment trailer — everything on site.

On-site results HQ
Community 5K

On-site results HQ

MYLAPS chip timing, cable-protected mats, and a live results tent steps from the finish.

Inflatable finish arch
Community 5K

Inflatable finish arch

Branded NovusMage arch with timing mats and safety cones at the finish line.

RBC Brooklyn Half 2024
RBC Brooklyn Half

RBC Brooklyn Half 2024

LED race displays and mobile power — prepped for one of New York's biggest half marathons.

Brooklyn Half lead vehicle
RBC Brooklyn Half

Brooklyn Half lead vehicle

Official lead car with live race clock through the streets of Brooklyn.

Cirque Series finish
Cirque Series

Cirque Series finish

Mountain trail race finish with live clock and chip timing at Cannon Mountain.

Fleet on the road
NovusMage Fleet

Fleet on the road

Branded van, trailer, and support truck — ready to deploy anywhere in New England.

Mobile timing HQ
NovusMage Fleet

Mobile timing HQ

On-board computers, MYLAPS gear, and the team that makes it all run.

Mothers Day 5K 2024
Mothers Day 5K

Mothers Day 5K 2024

Full chip timing with start/finish mats and live results.

New Castle 5K 2024
New Castle 5K

New Castle 5K 2024

Finish line timing for a scenic coastal New Hampshire race.

Explore our full timing services →

By the numbers

Your comprehensive event partner

We bring everything needed for a successful event — cutting-edge technology, power, internet, and on-site expertise.

0
Events across New England each year
0
LED panels ready to deploy
0
Watts of on-site power capacity
0
Mbps average Starlink throughput
0
Feet of truss spanning most roads
0
Drones capturing your event from above

The Team

People behind the magic

Steve Delahunty

Steve Delahunty

Owner, developer & lead timer
Spencer Moland

Spencer Moland

Director of Logistics
Lilly

Lilly

Director of frisbees
Goose

Goose

Director of tennis balls

Ready to elevate your next event?

From World Marathon Majors to community 5Ks — let's make it unforgettable.

Get in Touch